| Based on the experience of communicating critical healthcare mergers, this book is a practical guide to building a strategic communications plan to share the news of a healthcare organization’s merger, acquisition, affiliation, or joint venture. Tried-and-true advice from experts cover lessons on: Developing practical steps to use while in the trenches of planning partnership communications Building a communications plan that brings together all those involved in the announcement of a partnership, from C-suite insiders to outside counsel to communications Differentiating your communication strategy as one that is unified, positive, and devoid of rumors Identifying what needs to be done when the deal is signed—or when it falls through | | |
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