BET plans to test an ad-supported tier and sell a subscription bundling BET+ and Paramount+, the network’s CEO said in the latest episode of the Digiday Podcast.
December 21, 2021
BET actually entered the streaming wars before Disney and Apple. What I think our audience will see in 2022 is us kind of experimenting with different pricing models to see what their response is to those,” said BET CEO Scott Mills in the latest episode of the Digiday Podcast. Read more below.
BET plans to test an ad-supported tier and sell a subscription bundling BET+ and Paramount+, the network’s CEO said in the latest episode of the Digiday Podcast.
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