Spirit-free, fermented and functional formulations are only the beginning of new beverage options. As healthy living becomes a priority for consumers, natural brands need to capitalize with flavor and format innovations. Meeting consumer preferences is the biggest challenge when formulating forward-thinking beverages, and this digital magazine explores a lot of the process—from developing a unique take or taste, partnering with the right co-packer, and building a brand and business from the kernel of an idea. Read more today and learn about the key beverage takeaways for your business.
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