How Dealers Can Better Measure Marketing ROI

The cheapest audiences to reach and motivate to visit can be the least likely to convert.

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Survey Ranks Tesla Dealerships First in EV-Selling Effectiveness (But There's an Irony)

Ironically, the electric-vehicle maker plans to shutter most of its retail outlets.

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VinSolutions Tests AI to Help Car Dealers Better Know Customers

“People want a more personalized experience,” says Lori Wittman, Cox Automotive’s senior vice president-dealer software solutions.

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Selling F&I in Car Dealership Service Lane Pays Off

“Cross-department selling like this helps build experience cohesion and brand consistency and strengthens the customer relationship and retention,” says Jim Maxim Jr., president of MaximTrak.

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Lincoln Nabs Most-Viewed Car Ad Honors Again

The Lincoln commercial, which has been the top-ranked ad several times this year, collected nearly 289 million TV ad impressions during the week of Feb. 18.

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