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| News & Analysis for the Beverage Industry |
| FEATURE Great Danes: Elite athletes help Danish energy drink explain blood glucose message While consumers are starting to recognise the importance of a stable blood glucose level the benefits are still often underestimated, according to energy drink brand State. So it is using its elite athlete ambassadors (tennis star Caroline Wozniacki, F1 driver Kevin Magnussen and World Cup footballer Christian Eriksen) to convey its message to consumers... Watch now |
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