OCTOBER 5, 2016

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday Oct. 5. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

They’re real (well, in a way). And they can ruin a dealer's digital marketing effort. Beware of the bots!

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Automotive user-experience designers have a message: You ain’t seen nothin’ yet. Here’s what to expect.

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Did you know 68% of KBB.com shoppers plan to purchase within two months, and that KBB.com is the most influential site for shoppers choosing a dealership? It’s no wonder successful dealers list with Kelley Blue Book. Get Results Out of the Blue.

In a CUV world, VW’s new Alltrack pulls off an amazing feat. It’s a station wagon that’s hip, agile and rugged.

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There’s a difference between a conditional sale (legal) and a yo-yo deal (illegal). That’s the issue as the FTC goes after a top L.A. dealer who claims his stores did nothing wrong.

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After vandals pushed six of its cars down a hill and into a ditch, a dealership figured it was time for an off-beat sale.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

Something else: Check out our F&I Resource Center sponsored by Ally. You'll find great info to boost profits in a vital department.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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