California bagel making has been experiencing a renaissance lately, driven by the increasing availability of regionally and sustainably grown grains that have been revived by farmers and millers working hand-in-hand with enterprising bakers.
Two new bagel businesses who epitomize the trend recently joined the Ferry Plaza Farmers Market—Ethel’s Bagels and Midnite Bagel—both launched during the pandemic. They have joined other farmers market favorites like Wise Sons Jewish Delicatessen and Marla Bakery in putting Bay Area bagels on the map.