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Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens MasterCard, Pitney Bowes and Humana deploy staffers By Christopher Heine If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to ...
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| Brandshare Content From Brand Networks | | |
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Facebook Launches a Big Ad Campaign for Facebook Live, With User Videos at the Core Will roll out in two stages, from awareness to tutorials By Tim Nudd Facebook Live is a big, important product for the world's biggest social network. But up to now, many users still don't really know what Live is, or how to use it. Or they might be intimidated by live ...
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Randi Zuckerberg Hopes to Battle Inequality in Silicon Valley With Her New Kids Show Dot will air on NBCU's Sprout network By Sami Main "I've spent a decade in Silicon Valley," said Randi Zuckerberg. "Innovation is everywhere. It's supposed to be the center of forward thinking. [So] why can I count the number of women ...
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What's the Most Expensive Political Audience to Reach? Yep, It's Millennials TubeMogul research says young Republicans cost the most By Marty Swant With the third presidential debate now behind us, the only thing left this election season is the final three-week blitz of political ads.
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| Brandshare Content From Neustar | | |
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9 Eye-Opening Digital Marketing Stats From the Past Week Emirates scores huge win with Casey Neistat; Facebook ads dip By Christopher Heine It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention.
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Instagram's New Tools Allow Users to Report Others Considering Self-Harm And partners with Seventeen for #PerfectlyMe campaign By Sami Main Instagram has developed tools to help people considering self-harm, and as part of the new initiative, Seventeen magazine and Instagram are welcoming everyone with open arms with a new hashtag.
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3 Waves of Cyberattacks Brought Down Twitter, Spotify, Pinterest, NYT and Other Sites Costing them traffic and likely money By Christopher Heine UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved.
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