and our executive panel is here to tackle the ratings challenge
| | | | meet our panel The lack of consistent measurement raises as many questions as it does answers. With billions of dollars at stake in a fast-evolving industry, listen in as our executive panel explore the latest tools, insights and strategies for winning the ratings game. | Headline 2 Lorem ipsum dolor sit amet, consectetur adipiscing elit. In hendrerit, eros nec ultricies aliquam, enim odio laoreet dui, vitae commodo mauris urna vel quam. |
| | | Jonathan Bohm VP, Digital & Cross-Platform Ad Sales Research | | |
| | | George Tsivin SVP, GM, Product Leadership | | |
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| | | During this webinar, you’ll learn:
The latest methods for effectively targeting precision audience Best practices for combining first-party data with third party research to extend the reach of television campaigns Tools for advertisers to combine TV viewing behavior with transactional data to measure purchases How advertisers can streamline the measurement of TV ads with tools like loyalty programs and credit card data Targeting viewers via OTT and smart TVs with data such as first-party emails | | | | | To gather more information + to register, visit our website. Need help registering? Contact Trish Pihonak, Director of Operations & Job Ad Sales. |
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