Why Annual Forecasting Has Gone 'Out The Window' For CFOs Financial planning strategies maintained the status quo heading into 2020, but when the pandemic hit, yearly forecasts went out the window. Prophix CEO Alok Ajmera says the result has been CFOs' shift toward real-time, continuous forecasting that can bring far more agility to the enterprise â if finance teams have the right data skills, he tells PYMNTS. |