What’s going on here? China’s economic update for May might’ve been a mixed bag, but at least retail sales were bulky enough to fill a tote of their own. What does this mean? 🛍 Better-than-expected retail sales were China’s star stat: they increased by the most since late 2023. That was partly down to an online shopping festival landing earlier in the year than usual, bringing some spending forward. And tempted by targeted government subsidies, shoppers spent 53% more on household electronics this May than last – a record-breaking uptick. 🤷 China can’t be quite as braggadocious about the industrial sector’s output. While it did move in the right direction, that growth was just okay – likely due to lower demand from overseas. 🇨🇳 Inflation stuck just below zero and house prices stayed on the slide, while the unemployment rate improved slightly. ➡️ All in all, May’s figures suggest that China’s economy might hit the government’s 5% growth target this year. Why should I care? For markets: It’s not all about the flashy future. Investors wax lyrical about Chinese tech firms’… uh, tech. The sector’s been quite literally giving America a run for its money on the AI front. Plus, Alibaba, JD.com, and Meituan are more than just tech companies: they’re digital storefronts, too. Now, China’s shoppers have been scrimping for the last few years – but if they open up their wallets, those companies could boast both big AI potential and good, old-fashioned revenue. And that might just make their stocks too attractive to ignore. Zooming out: Cue the happy dance. When shoppers start spending more, firms tend to find some extra cash in the office couch cushions and use it to increase their marketing budgets. TikTok’s parent company, ByteDance, will sure be hoping that spending is coming. The firm’s latest AI ad tool lets brands make slick videos from a few words or pictures, saving them the big production fees of traditional marketing campaigns. |