Flowcode Aims To Bring QR Codes Into The 21st Century (And Help Jennifer Lopez)

Jennifer Lopez recently signed a deal with Flowcode — a platform founded by former AOL CEO Tim Armstrong to promote souped-up QR codes — to help make her new JLo Beauty brand really sing. Flowcode Chief Revenue Officer Jim Norton tells PYMNTS how the startup is revamping QR codes for the 21st century, helping brands and retailers get the kind of analytics from the physical world that they do online.