Whatâs going on here? Universal Music Group started pulling songs from TikTok, a bummer for the worldâs million-dollar creators, chronically online teenagers, and hopeful social media shareholders. What does this mean? After a year of swapping legal terms, Universal â which owns a third of the worldâs music â has stopped TikTok using tracks from the labelâs artists. Plenty of TikTok videos have already had their audio stripped, with analysts predicting that 60 to 80% of the platformâs top songs will be impacted in the coming weeks. Now, Universal was willing to compromise for a price: YouTube, after all, hands over 20% of a videoâs advertising revenue when thereâs a protected track involved. TikTokâs been haggling over a smaller slice, though, and even its recently bumped-up offer was nowhere near YouTubeâs agreement. Why should I care? Zooming out: Artificial intelligence, real-life royalties. Universalâs clamping down on budding music makers, saying that any money made from edits and mashups of its artistsâ songs should go straight back to the source. That could set the tone for the whole industry: streaming businesses are making less and less cash, so theyâre turning to licensing deals to bring in some pocket money. Artificial intelligence is making it easier to mix and master at home, see, and the music industryâs bigwigs believe that could really line their coffers â so long as they can lay claim to the royalties. The bigger picture: Stay silent, stay private. ByteDance, TikTokâs owner, has considered taking the company public since 2021, but regulatory blockers from China and the US have slowed down the process. Bear in mind, too, that TikTok is free to use â a blessing for parents with constantly scrolling kids â so the platform makes its money from advertising alone. Now if TikTok needs to start paying out for music and content instead of splashing out on initiatives to grow the business, those public listing plans may be pushed even further down the road. |