Black Friday and dynamic content automation? Optimize your email strategy with SVP of Marketing, Litmus, Cynthia Price's tips.
ClickZ Daily: Nov 09, 2022 |
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| Good morning! Did you know, 116.5 million emails were sent on Black Friday in 2021? Dynamic email content automation is a great way to make your deals stand out from the crowd. But how do you nail this strategy? From countdowns to content personalization, Cynthia Price, SVP of Marketing, Litmus, provides six ways to optimize your Black Friday email strategy through dynamic content automation. _______________________________________________________ We have partnered with ClicData to gather and synthesize the views of marketing teams globally in regard to their data analytics tools and systems. Please complete this short survey on ‘Data Analytics in Marketing – 2022‘ to gain insights on – What type of systems do marketing teams use and for what purpose? What are the advantages and limitations? What is the value obtained? What to expect in terms of trends in the coming 2-3 years? Team ClickZ The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Email Cynthia Price Including your most popular items is especially fruitful for building Black Friday demand. Shoppers often want gifts for others or exclusive discounts on things they would not usually buy for themselves. These shoppers approach Black Friday wide open to ideas and inspiration. |
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Case Study Benjamin Broomfield "By developing stories through the lens of one person, we were able to bring emotion and humanity to the work we do to help businesses transform digitally. Impact Films marks a crucial step in evolving our video-first content strategy." Read more |
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| Media Connie Del Bono Household level targeting, reaching users beyond traditional methods such as display and pre-roll, and using CTV to complement client's linear TV campaign efforts when relevant are some effective ways to maximize targeting efforts. Read more |
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| Marketing David Nicholson Economic uncertainty is a chance for marketers to get ahead, but ensure visibility and compliance are top of mind, says Brandverity's Chappell Read more |
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| Collaboration Benjamin Broomfield "So much of digital and app-based marketing is only profitable for the businesses involved, not the customer. The offers you see in these adverts or promotions only lead you to another digital product. They lead you to something else to sign up to or subscribe to." Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Do your stakeholder mapping. Identify your influencers. Invest in those relationships. Find your superusers and build relationships from the bottom up.” Download now |
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| AR & VR Benjamin Broomfield "Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. This is not true. It is extremely scalable." Download now |
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| Loyalty Benjamin Broomfield Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer perspective. Download now |
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| | | | Analytics Rucha Kadam Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. Download now |
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