Wunderman Thompson’s Hugh Fletcher and Fruugo’s Tony Preedy give their thoughts on what to expect from Black Friday 2023, why discounting isn’t always the best tactic, and why having a social media strategy is vital.
Speaking at Think Summit Europe, Boden’s Rachael Thornton discussed the brand’s email strategy, revealing that personalised content can generate a 30% uplift in conversion rate.
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Which are the best paid sectors in marketing? Are you being underpaid? Take part in the 2024 Marketing Week Career and Salary Survey for an in-depth analysis of marketing pay and other workplace trends across 24 different sectors.
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About this Newsletter
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
