Execs at Black-owned media companies say keyword blocklists continue to discriminately harm their businesses.
| Execs at Black-owned media companies say keyword blocklists continue to discriminately harm their businesses. Additional coverage: Right from the beginning, there were doubts about whether Netflix should have ventured into developing its own ad tech or if it should have relied on Microsoft’s technology. As more players get into the retail media space, ad agencies grapple with growth. With more competition and consumers tightening their wallets, finding a way to stand out with not only deal messaging but something eye-catching and entertaining is crucial for marketers this holiday season. More in this Digiday+ Marketing Briefing. Heading into the holidays, Digiday surveys found that Instagram is the winner among marketing channels this year, while the shine is wearing off of Google. Chobani's new CMO has tech-driven plans to fuel Chobani's future marketing. Other things to know about Join us December 4-6 at the Digiday Programmatic Marketing Summit, where we’ll connect attendees with leaders from Ogilvy, PMG and many more. Don't miss this opportunity to secure months' worth of meetings over the span of just three days. Using generative AI for headline creation increases speed, scalability and cost efficiencies, as well as yields higher CTRs — if teams learn how to create the right prompts. Sponsored by Outbrain. As publishers work to gather more first-party data, they’re turning to CDPs to collect it at scale. Sponsored by BlueConic. | | |
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