Halfway through the year, Bleacher Report’s revenue is up 49% year over year as the publisher makes investments in original programming, commerce and events.
| Welcome to today's Digiday Daily. Here are some of our top stories, from the Bleacher Report growing by 50% in revenue this year to The New York Times adding global issues to its news podcast. Bleacher Report has been making a series of investments in longer-form content, events, commerce and a portfolio strategy that is centered on key “sub-brands” such as House of Highlights and B/R Football. Now, it's on track to grow revenue by 50% this year. After years of Europeans leading the way, the regulatory tides in the U.S. seem to be finally turning against the tech giants, and Döpfner’s analysis out of Berlin rings similar to a growing American sentiment about the future of Facebook and Google. The New York Times' news podcast "The Daily," is delving deeper into European politics with a week-long series charting the rise of nationalism, to help grow its global audience. Other things to know about Connect with executives from McDonald’s, Stitch Fix, Target and WeWork at the Digiday Brand Summit as we hear how marketers are building brands for the future. By examining nine of the most exciting trends developing in the current marketing landscape, you’ll gain an edge and stay competitive by setting the conversation. Download the guide. Sponsored by IBM. | | |
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| Sponsored by Cheq | | Report: Why advertisers turn off brand safety controls | | Cheq, in partnership with Digiday, aimed to investigate the after-effect of implementing brand safety tools during campaigns. After surveying over 300 Digiday audience members, made up of brands, agencies and publishers, the investigation found that brand safety tools are crippling reach and content for both the demand and supply side. | | |
| Sponsored by Akamai | | Webinar: Understanding the impact of speed on digital revenue | | On June 6, join us for a webinar where explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites. | | |
| Sponsored by GeoEdge | | What are you doing to combat malvertising? | | The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Upon completion, you’ll receive a $5 Starbucks gift card. | | |
| Mobile | | Inside publishing's push notification mania | | After years of approaching pushes with caution, many publishers appear to have realized that they can go nuts with them, with many now taking those strategies past their audience’s phones. The metrics around push notifications still aren’t as clean as publishers would like, and publishers still have trouble mapping out the right balance between engagement, traffic and marketing. | | |
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