House of Highlights reached profitability this year and now has plans to double its staff by year's end. The Bleacher Report-owned Instagram account totals over 10 million followers and has sold 21 campaigns to major advertisers including Taco Bell and Under Armour.
A few months after hosting its first Creators Summit, Snapchat launched branded stickers that allow creators to collaberate with brands over campaigns. The move comes amid a greater push by Snapchat to woo creators.
For Digiday+ members: In the latest series of the Digiday Confessions, a distribution executive at a major TV company revealed the company's view on negotiating with digital video streaming services.
Reuters is letting users personalize its app by picking from over 5,000 different topics for its news feed. Reuters is betting that personalized content and a greater focus on business professionals will get people to spend more time with the app.
Learn how experts at Havas, Starcom, MediaCom and more are modernizing their agencies at the Digiday Media Buying Summit, taking place Oct. 15-17 in Austin, Texas. Register by Aug. 20 for $200 off passes.
To diversify its revenue streams, Gannett launched a new content hub called USA & Main for small business owners. Gannett plans for that ad-supported product to have its own site with multiple revenue sources.
