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Seven West Media shares have halved over the past year and in a difficult TV advertising market the company is a ‘one trick pony’ with nowhere to hide, analysts say.
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MEDIA
Bleak outlook for ‘one trick pony’ Seven West
Seven West Media shares have halved over the past year and in a difficult TV advertising market the company is a ‘one trick pony’ with nowhere to hide, analysts say.
CAMERON ENGLAND
MEDIA
Battle to snare SBS headquarters ramps up
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By CAMERON ENGLAND AND JAMES MADDEN
COMMENTARY
PM’s hand-outs show he’s out of touch
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MEDIA DIARY
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MEDIA
Uhlmann ready to rejoin contest of ideas
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By NICHOLAS JENSEN
EXCLUSIVE
Seven’s Sunrise probed over Bondi bungle
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EXCLUSIVE
ABC’s advertising spending soars
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By SOPHIE ELSWORTH
OPINION
Consumer habits go out the window in hard times
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By MELINDA LOFTS
THE GROWTH AGENDA
Pepsi’s fashionable fusion sends pulses racing
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By KATE RACOVOLIS
THE GROWTH AGENDA
Poetry in emotion reveals brand loyalties
An advertisement from insurance company AAMI caused consumer concerns over the brand’s use of Dorothea Mackellar’s iconic poem, My Country. Viewers, however, were wrong. Suncorp’s chief marketing officer Mim Haysom explained what the reaction taught the company about its brand.
By KATE RACOVOLIS
THE GROWTH AGENDA
Bluey and Bunnings: putting the hammer down on collaboration
The news of a collaboration between Bunnings and animated TV series Bluey reached more than 40 million people in Australia and New Zealand. The Growth Agenda reports on what made the February initiative so beneficial for the two iconic Australian brands.
By KATE RACOVOLIS