Blockchain buzz among advertisers is starting to fizzle: Advertisers are quickly realizing that there are few blockchain firms in the market with a genuine product. For Digiday+ members: Even store associates are becoming influencers as more companies are focusing on employee advocacy as the "new" influencer marketing. Chick-fil-A is redesigning its app with point tallies and more opportunities for rewards. For Digiday+ members: Hunter Walk, a partner at early stage venture firm Homebrew, discusses decision making at tech platform companies like Facebook and Google, investing in media companies and more in our latest podcast. Learn how the entertainment world is evolving under the rise of Netflix (and to a lesser extent, Amazon) at Hot Topic: The Future of Entertainment, taking place Oct. 25 in Los Angeles. Register by Sept. 20 to save $100 on passes. Today's marketer is under constant pressure to keep up with a barrage of day-to-day tasks, disrupting their workflow and leaving little time for creativity. Fortunately, AI-powered marketing can offer relief, leaving marketers to focus on what matters most. Sponsored by IBM Watson Marketing. Whether on a smart TV or mobile phone, automatic content recognition can instantly identify what a consumer is watching or listening to. The potential rewards for marketers, publishers and consumers are enormous. So, WTF is ACR? Sponsored by Samba TV. |
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Seb Joseph There's a growing sense among advertisers that there are few blockchain firms in the market with a genuine product. |
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Shareen Pathak Everyone’s an influencer now, including store associates. |
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Sponsored Content IBM Watson Marketing Today's marketer is under constant pressure to keep up with a swelling litany of demanding day-to-day tasks. Join Michael Trapani, global product marketing leader for IBM Watson Marketing for an on-demand webinar as he explores the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing. |
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Ilyse Liffreing Chick-fil-A is redesigning its app with point tallies and more options for rewards. |
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Aditi Sangal “Media is a very hard business to get a fund-returner on.” |
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Sponsored Content AppNexus In a new Q&A, Catherine Williams, chief data and marketplace officer at AppNexus, shares her expertise in combating bad actors before they've defrauded advertisers. Sponsored by AppNexus. |
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Sponsored Content Samba TV Devices are getting smarter. A prime example is automatic content recognition, an advanced technology that's been weaving its way into the smart device ecosystem. On a smart TV or mobile phone, ACR can instantly identify what a consumer is watching or listening to. Get the guide to learn more. Sponsored by Samba TV. |
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