Obviously it wouldn't be fair to single out Colin Kaepernick here, and we wish him great success. The article also mentions many celebrities, politicians and other public figures who you wouldn't necessarily associate with the stock markets and initial public offerings, but who, especially in times like these, are happy to capitalize with the rest of us.
For those of you who are not familiar, a Special Purpose Acquisitions Vehicle, or SPAC, is a company that has nothing but a public face, a vision, and a whole lot of money to buy out a company who might be able to fulfil that vision.
With the potential to create an essentially infinite amount of money, there's a lot of capital just looking for a home, any home, as long as it's invested. And hey, why not promote social justice while we're at it.
It's not like we don't see this kind of thing in the crypto market either, where developers and project leaders, even sometimes completely anonymously, can quickly amass substantial funds. A perfect example of this is the first half of 2018, where crypto entrepreneurs raised billions through initial coin offerings.
We call this graph the ICO bubble, but we don't call it that simply because it's a bubble chart.