Keane-Dawson, the co-founder and CEO of Truth, the world’s first global blockchain-enabled media agency, has an idea: a model which she believes would put the consumer back in control of their data, and create a system that benefits advertisers, publishers and consumers equally.
Demystifying Blockchain: Guidelines for Marketers Blockchain was first introduced to the world in 2008, but it was not until 2017 that the term started to hit the business headlines. This report demystifies blockchain for marketers and equips them with the knowledge they need to evaluate blockchain use cases and make informed decisions.
Maximising the ROI of Digital Marketing Being able to accurately quantify the contribution that a marketing programme has upon revenue and profits is the holy grail of marketing measurement, yet there remains little consensus over the best way to do this. Our report seeks to clarify the conundrum of how marketers can calculate their ROI.
