Blue Apron Rises | Simon Sets Reopening | Engaging New Retail Marketing

Blue Apron Demand Spikes; Plus, Simon To Reopen Malls; And Retail Marketing Focuses On Customer Engagement

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TOP STORIES April 29, 2020 MARKETING Reopening Faces Its Next Challenge: Retail Marketing There’s no podcast, textbook or self-help guru that has a playbook on marketing a retail business after a pandemic. But while reopening is the order of the day, re-marketing will be the order of 2020 as retailers try to transcend simple survival and get back on their feet. READ MORE RETAIL SHIFTS Digital Retail Shift Faces Growing Pains READ MORE MALLS Simon Properties To Reopen High-Profile Malls READ MORE WHAT’S HOT • Retailers Seek Pandemic Relief Measures In Their Leases • Blue Apron Sees Higher Demand Due To The Coronavirus • Retail’s Philanthropic And Creative Marketing Efforts Amid COVID-19 • Starbucks Forecasts A Phased But Full Reopening Of Stores By June • Low-Priced iPhone, China Discounts Could Limit Apple's Losses • Macy’s Loses Credit Insurance Coverage • Toast Launches Flat-Rate On-Demand Restaurant Delivery • TripAdvisor Cuts 900 Staff As COVID-19 Decimates Travel BEST OF PYMNTS • Using Payments To Keep Workwear Affordable For The Essential Workforce • AI Helps Fashion eTailers Boost Cross-Border Sales • How Grocers Are Gaining Mindshare In The Virtual Grocery Aisles

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