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BMW Is Seeking a New Creative Agency for Its Nearly $300 Million U.S. Account It is unclear whether incumbent KBS will defend By Erik Oster, Patrick Coffee Luxury auto brand BMW has launched a full U.S. creative review. A company spokesperson confirmed the procurement-driven review, which comes as incumbent KBS's current contract is ending. The agency declined to comment, and it is unclear whether it will defend the business. The scope of the review involves BMW seeking an agency to handle brand...
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Kobe Bryant Returns to the Court in Paris to Promote Nike and the New NBA Season Yard brought the retired superstar overseas for its new campaign By Erik Oster Last week, Sid Lee announced the acquisition of Yard, a creative and production agency in Paris, effectively integrating the shop into Sid Lee Paris. Among the reasons for its appeal, Yard boasts a client roster that includes Beats by Dre, Jordan, Red Bull, Converse and Nike. Yard brought former Lakers shooting guard Kobe Bryant to...
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