If all this sounds familiar it’s because agency CEOs have been preaching the gospel of operating models for years.
| It’s clear the holding company era is finished. The future belongs to operating companies, where agencies function as a cohesive whole rather than a collection of loosely connected firms. Additional coverage: Across the board, there have been precipitous ad tech stock price declines, even if earnings are on the rise. WPP and Stagwell painted considerably different portraits of the future in the guidance they offered for the rest of 2025. Read this week's Digiday+ Media Buying Briefing. Contextual ad tech firms are focusing on signal loss fears, AI and brand safety to snare more clients. DoubleVerify and Integral Ad Science issued earnings calls after critical reports. In light of changes to corporate and federal diversity, equity and inclusion policies, Hyundai says its multicultural marketing efforts and budget commitments will remain in place. Other things to know about Enter the Digiday Technology Awards for the chance to join the ranks of past winners including Twitch, Piano, Adobe and more. Enter by March 14 to take advantage of the best rate on entries. Marketers must balance brand awareness and conversions, but siloed campaigns create inefficiencies. New technology provides additional visibility across the funnel for improved optimization and attribution. Sponsored by Vistar Media. As CPG advertising becomes more sophisticated and consumer behaviors evolve, marketers are increasingly turning to channels like social media, mobile, audio and retail media networks. Sponsored by NCSolutions. | | |
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