Now’s a good moment as any to take stock —and make a few bold calls about what’s coming next. Additional coverage: - Zero-click search is collapsing the user journey for brands reliant on Google. How are B2B and DTC marketers responding?
- The upfront marketplace is being slowed down due to increasing complexity, and discrepancies with Nielsen’s latest ratings system.
- Through its creator program, Yahoo is evolving from its roots as a content aggregator and editorial publisher to more of a distribution platform for individual creators.
- Boiled down to their essence, ESOPs are when an owner or founder sells their stake in an agency to the employees who all receive stock, most often held in a trust.
- From sister site, Modern Retail: Pop Mart has become one of the brightest success stories on TikTok Shop in the U.S. this year, thanks to the viral mania surrounding its Labubu collectible figures.
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| Top Stories |  | | Ivy Liu |
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| | | | | Now’s a good moment as any to take stock —and make a few bold calls about what’s coming next. | | |
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howdy! | | | | | Zero-click search is collapsing the user journey for brands reliant on Google. How are B2B and DTC marketers responding? | | |
| Advertisement |  | | |
| | | | | Shoppers demand personalization everywhere and at every stage of their journey. Brands need to take action earlier in the year to ensure proper alignment for tangible gains in Q4. | | |
howdy! | | | | | The marketplace is being slowed down due to increasing complexity, and discrepancies with Nielsen’s latest ratings system. | | |
| | | | | By understanding how moving shapes consumer attitudes, advertisers gain access to a rich targeting opportunity that spotlights consumer patterns to reveal high intent and key targeting windows. | | |
howdy! | | | | | Through its creator program, Yahoo is evolving from its roots as a content aggregator and editorial publisher to more of a distribution platform for individual creators. | | |
| Advertisement |  | | |
| | | | | SSPs that support sell-side decisioning shift from being passive pipes to performance engines that help publishers drive more revenue, unlock yield from high-performing impressions and reduce waste from poorly matched bids or unsold inventory. | | |
howdy! | | | | | Boiled down to their essence, ESOPs are when an owner or founder sells their stake in an agency to the employees who all receive stock, most often held in a trust. | | |
howdy! | | | | | CMOs launched these new programs in response to the growing importance of influencers in recommending products. | | |
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