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| News & Analysis for the Beverage Industry |
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| FEATURE Great Danes: Elite athletes help Danish energy drink explain blood glucose message While consumers are starting to recognise the importance of a stable blood glucose level the benefits are still often underestimated, according to energy drink brand State. So it is using its elite athlete ambassadors (tennis star Caroline Wozniacki, F1 driver Kevin Magnussen and World Cup footballer Christian Eriksen) to convey its message to consumers... Watch now |
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Sensient Technologies acquires Mazza Innovation addressing growing demand for clean-label ingredients Sensient Technologies has acquired Mazza Innovation Limited, a botanical extraction technology firm based in Vancouver, Canada, strengthening its seed to shelf business strategy to innovate across the value chain for natural and organic ingredients... Read IFT PREVIEW Aquamin expands mineral portfolio with soluble magnesium from the Irish sea Ireland-based ingredient company Aquamin, a specialist in sea-derived minerals, will introduce Aquamin Mg Soluble to the US market at the IFT exhibition in Chicago next week... Read Kraft Heinz Campbell merger could make sense if deal is snack-focused, but timing may not be right, says analyst The rumored Campbell Soup sale to Kraft Heinz has sparked debate among industry analysts on whether or not it would be a smart move for both CPG players. Taking a closer look at the potential deal some benefits for both companies start to emerge... Read Arla introduces skyr cream cheese line: 'Were trying to get in early on that adoption curve...' Its not as big as Greek just yet, but the explosive growth of Icelandic skyr in the yogurt aisle could inspire a flurry of skyr-infused spin-offs in other parts of the store, predicts Arla Foods Inc, which has recently launched a skyr cream cheese in the US market with three times the protein and just over half the calories of regular cream cheese... Read | |