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Boutique and Digital Agencies Are Gaining on Legacy Shops in the Latest Ad Industry New Business Report R3 list shows clients moving toward project-based work By Patrick Coffee "These are tough times for creative agencies unless they are digital." That's how Greg Paull, founder and principal at international consultancy R3, described the results of his firm's latest New Business League report summarizing the comings and goings of accounts across the global advertising industry. WPP still leads global media Much of the report will...
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Mayim Bialik and SodaStream Study the Primitive ‘Homoschlepiens’ and Their Bottled Water A cautionary tale from the year 2136 By Katie Richards Picture a world where plastic bottles no longer exist. It's a world where everyone wants to preserve the environment and laughs at the silly wasting of plastic when water and other delicious beverages can be found through other means-like a SodaStream machine. A new campaign from the brand imagines a time when plastic bottles are...
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