Protecting the data sourced from trusted consumer relationships is paramount to a media network offering, as is the prioritization of addressability, measurability and alignment to business outcomes.
Despite technological advancements, many brands still have critical gaps in their identity capabilities, but composability is transforming how they approach identity management.
PlusMedia, a direct response agency, and Cage Point, an omnichannel media agency, are merging to form Mile Marker, a media agency that specializes in middle-market brands.
Studies show that news readers place greater value on ads appearing on trusted news sites and do not associate negative feelings related to the content with adjacent advertising.
Influencers and creators are seeing more ways to expand beyond Super Bowl ad opportunities this year as more brands and content partners look to differentiate from the crowd.
