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June 19, 2024

Today's sponsor:

Turn Shoppers into Brand Advocates

Turning shoppers into brand advocates transforms the customer lifecycle into a profit-generating flywheel.

An ecommerce customer lifecycle is a process with steps.

It’s different from a flywheel, a model of continuous improvement. Combined, they create a reinforcing loop that drives customers and revenue.

Ecommerce Customer Lifecycle

A customer lifecycle generally has five broad steps — from discovering a brand or product to becoming an advocate for the business.

Ecommerce marketers often focus on one or two of these steps. For example, some marketers spend most of their time engaging and acquiring shoppers. This is essential work but unending.

Marketers relying on advertising to engage customers will never eliminate paid acquisition or reduce its cost. Growth will be proportional to investment.

In contrast, the same marketers could develop brand advocates and soon find steps one (Engage) and two (Acquire) filled with referred shoppers.

Read article > 

A Message from UserWay

Next-gen Web Accessibility

In 2024, digital accessibility is essential for online businesses. The UserWay Accessibility Widget is the preferred solution for more than 1 million global companies. It offers comprehensive features such as customized branding, easy ecommerce integration, and multiple languages. Simple to install; no coding required. Learn More >

New Ecommerce Tools: June 17, 2024

New tools this week include generative AI, chatbots, digital payments, social commerce, subscriptions, media networks, and cryptocurrencies. Read article >

How to Monitor Google's Updates

Tracking the changes to Google's search algorithm takes work. These four tools can help. Read article >

From the Archive: December 2021

Product Photography, Part 15: Crafting an Image Start to Finish

Throughout this series, I’ve explained how to shoot and edit product products that appeal to shoppers and drive conversions. This final installment is a wrap-up, applying all of the concepts I’ve addressed. Read article > 

📊 Ecommerce Chart

🎙️ Ecommerce Conversations Podcast

Natural Dog CEO Is an Acquisition Entrepreneur

Colombia Sales Team Fuels B2B Supplier

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🎯 Industry IQ

Resources from our advertisers.

Digital Accessibility with the UserWay Widget

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The Profitable Seller: Mastering Amazon FBA

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