Fullbeauty is an apparel company with a legacy that goes back over 120 years. Some of you may associate its original name, Lane Bryant, with a familiar retail footprint and a century old mail order catalog. The company was omni-channel long before we called it that and has always had a strong acquisition strategy. It includes the mail focused King Size brand and most recently Eloquii. by Steve Smith Read the whole story >
It is hard to name a company identified with wholesome comfort food traditions more than General Mills. They are of course responsible for some ... by Steve Smith Read the whole story >
Michaels has been a mainstay retailer in the hobby, crafting and decor space for half a century, but it is in the middle of ... by Steve Smith Read the whole story >
At MediaPost's Brand Insider Summit: D2C, the digital natives share their solutions. For using their social commerce and new social channels. For driving D2C and B and M traffic simultaneously. For using old school channels like direct mail, print and OOH to reach new audiences. For increasing LTV and retention in a cluttered space. In case studies, discussion sessions and MediaPost's signature daily roundtables, we bring some of the most experienced D2C marketers together to share their best practices and examples. Click for more
The storied toy store suffered one of the highest profile retailer bankruptcies in recent times and closed all of its iconic US outlets in ... by Steve Smith Read the whole story >
The automaker is trying to move EVs and hybrids into the traditional mainstream by presenting a diversified fleet that targets different customer needs and ... by Steve Smith Read the whole story >
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