In order to cut through the white noise of current marketing, new brands often find it most effective to connect with preexisting celebrities. But can you actually systematize the creation of brands that are married to star power or to cultural memes? Caravan seems to be an interesting attempt to do just that. And the company's Co-Founder, Leonard Brody, has a history of developing celebrity aligned brands. Caravan, not surprisingly, is partially backed by talent powerhouse CAA. by Steve Smith Read the whole story >
In order to move from broad segmentation and proclivity modeling into hyper-personalized emails based on one-to-one interactions with the brand, Victoria's Secret brought in ... by Steve Smith Read the whole story >
Most marketers chase the elusive concept of "authenticity" without an iota of irony, when most of us understand that if you are pursuing authenticity ... by Steve Smith Read the whole story >
At the MediaPost Digital Out-of-Home Insider Summit we do more than a drive-by of the DOOH landscape. From media mapping to targeting, dynamic creative to measurement, the early-in brands and media planners will share what they have learned, and what they expect from a future where any IRL surface can be connected and messaged. Click for more
The Happy Meal is one of those rare birds in branding, a product idea that becomes a cultural fixture. Since its launch in 1979, ... by Steve Smith Read the whole story >
"What a fun industry this is," said Sheena Dougher, Jack in the Box's VP, Marketing Communications as she kicked off a presentation showing exactly ... by Steve Smith Read the whole story >
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