As we ramp up for next week's Brand Insider Summit: CPG in Nashville, I turned to an old friend of MediaPost's to reflect on his 15 years at MillerCoors and his path to digitizing a foundational category in traditional advertising. In talking to Brad Feinberg, VP of Media and Digital Molson Coors AmCom, however, it was clear that his much earlier experience in entertainment marketing was as formative as his time in CPG. by Steve SmithRead the whole story >
Imagine getting your shot on Shark Tank, attracting multiple offers from these celeb investors, including the prospect of lucrative licensing deals...and then walking away. ... by Steve SmithRead the whole story >
Brand partnering has been a key theme recently at MediaPost's Insider Summits. As customer acquisition costs soar, it makes sense that companies try to ... by Steve SmithRead the whole story >
SPONSOR CONTENT FROM PLANNING & BUYING INSIDER SUMMIT
At MediaPost's inaugural Planning and Buying Insider Summit we pay attention to attention - how it informs omnichannel media planning, how it gets measured, and how a range of emerging media are capturing the consumer gaze in new and deeper ways. Click for more
Americans love drinking, but apparently we will do just about anything to avoid tap water. The soft beverage shelves are overwhelmed with new entrants ... by Steve SmithRead the whole story >
A lot of brands use Super Bowl advertising to launch a new brand or campaign push. In the case of Ferrara's Nerds Gummy Clusters, ... by Steve SmithRead the whole story >
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