Most pharma and healthcare marketing is anodyne or laughable...usually both. Bayer's Global CMO Patricia Corsi is on a crusade to make ad creative live up to its name again. Her team has executed one of the few major marketing campaigns I have seen in recent years that authentically earns the otherwise empty buzzword "purposeful branding". Starting in a test in Brazil, the Vagina Academy used data to drive a key cultural insight and then addressed it with consumer-driven creative energy that broke harmful taboos. by Steve Smith Read the whole story >
Gaming is as huge as it has been hard for marketers to crack. Advertising traditionally is all about interruption and distraction, but players engage ... by Steve Smith Read the whole story >
There is an interesting lesson to Fazoli's campaign to bring customer data down closer to the main point of contact between brand and customer. ... by Steve Smith Read the whole story >
MediaPost's Brand Insider Summit Retail will feature incredible content, roundtables and 1:1 interactions plus live networking in beautiful Lake Tahoe, CA on August 21-24. This event will be a special opportunity for Retail brand leaders to interact and discuss a path forward during these times. It's an event you will not want to miss. Lock in your pass today! Click for more
LEGOLAND Florida will be the first theme park resort destination to become a Certified Autism Center (CAC). Marketers and employers have only begun to ... by Steve Smith Read the whole story >
What is the use of good quality, tasty food, a great price point, even fun advertising or convenience if a restaurant's ambience and service ... by Steve Smith Read the whole story >
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