When P&G acquired the all-natural deodorant brand Native in 2017, the startup was but a few years old. Obviously, the conglomerate saw more here than a hip, pricey deodorant for the tree-hugger demo. by Steve Smith Read the whole story >
The company's ecommerce partners became critical for maintaining sales as strung-out chocoholics scrambled for their comfort fix. by Steve Smith Read the whole story >
Due to an evolving compliance landscape, increased concerns of misinformation, and growing security risks as the global workforce has shifted to a work-from-home model due to COVID-19, brands have a greater responsibility now more than ever to prioritize security and trust when it comes to their marketing. Join the Salesforce webinar on 7/15 at 3PM EST to find out how Salesforce Marketing Cloud can help. Register here
Store managers at many of its 350 independently owned stores hit Facebook Live in the morning to give real-time reports on what essential goods ... by Steve Smith Read the whole story >
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