New digital features are useless to your brand unless patients are actually using them. On MediaPost's recent Brand Insider Summit: Pharma & Health, Rite Aid's Dustin Humphreys shared how the company built a business case around digital adoption and how to measure utilization. By focusing on usage, not just features, the company has learned how to bend the adoption curve, so that "digitization" of the user base is adding real value to patient experience and brand investment by Steve Smith Read the whole story >
Q Mixers can be found in thousands of outlets nationwide. It promises to upgrade the typical flat and overly sweet drink mixer with better ... by Steve Smith Read the whole story >
Bonin Bough doesn't just want major advertisers to support Black-owned media. He wants them to support communities. Bough famously led digital at Pepsi then ... by Steve Smith Read the whole story >
The spring edition of MediaPost's legendary EIS brings the leading magicians of messaging together to solve for 2024. Is AI all that? How will brands address consumer uncertainty with relevant messaging and stand-out creative? How can we make smarter use of the data and tech to meet this year's demands on efficiency? Click for more
As polarization of the electorate seems to escalate, political campaigns engage in an existential question. Can media move minds...and votes anymore? At last month's ... by Steve Smith Read the whole story >
As culture wars rage, polarization hardens, clustering congeals, it is a fair question whether there are any persuadable "swing voters" to target in the ... by Steve Smith Read the whole story >
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