SmileDirect has a lot of explaining to do. The maverick D2C smile straightening product is a long, involved sell, where leads can take up to two years to convert. And so CMO John Sheldon is expanding mindshare on every TV, CTV, Social video screen that can tell a good video story. It is a big brand play that remains anchored in D2C obsession with performance, by keeping CPMs tethered to the bottom line. by Steve Smith Read the whole story >
Founder and CEO of climate-oriented skincare Pour Moi, Ulli Haslacher, has always been a show-and-tell marketing purist. She built the D2C brand via shopping ... by Steve Smith Read the whole story >
The time has come to challenge the CTV status quo. Join Origin, the original architects of Native CTV, and early Native CTV adopters on March 18th at 1pm EST for a roundtable discussion around innovation in CTV and native solutions that capture the attention of a room, immerse the audience in active dialogue, and elevate the brand's impact. Register today!
After a year of pandemic and social unrest, America could use a cup of India Street Vanilla Chai, preferably served in a single- serve ... by Steve Smith Read the whole story >
Helix Sleep has refocused a lot of the data-driven strategy to LTV and launched several new brands, among them the AllForm sofas. by Steve Smith Read the whole story >
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