Alex Reed, co-founder and CMO of D2C cleaning product brand Truman's is one of the only marketers to give me an honest and nuanced answer to my cynicism about "brand love." He gets it. There really is no love lost between most of us and the spray we use to clean our counter top. Nevertheless, Truman's is trying to build a different kind of CPG relationship with consumers without ad-bombing Instagram. by Steve Smith Read the whole story >
Tara McGowan, founder and CEO of nonprofit ACRONYM, says Democrats regained the mantle of digital innovators in this cycle. by Steve Smith Read the whole story >
"Values-based" branding is the sort of good intention that marketers can quickly exploit and wring of any remaining drop of authenticity. The German startup ... by Steve Smith Read the whole story >
Join the LiveRamp webinar on 2/9 at 1pm EST as they discuss why players who embrace true fluidity are better positioned to increase their yield across all inventory and maximize ROI, the latest TV measurement opportunities available for content providers, and more. Register today!
After the chain's closure, new owner REV had only weeks to turn the brick-and-mortar experience into Web pages and buy buttons. by Steve Smith Read the whole story >
No one ever accused Publishers Clearinghouse promotions of being understated. Those famously garish sweepstakes mailings were paint-factory explosions of entry forms, stamps to apply, ... by Steve Smith Read the whole story >
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