Brand trust is always important, but it’s about to become even more important. This week has seen some grim economic data. Trust is by far the way to keep your customers when they are watching every penny.
John Premkumar explains how to prove to customers and prospects that your brand can be trusted.
Also, we’ve updated our guide to marketing on LinkedIn with details of the new Qualified Lead Optimization feature. This guide, like many of our What You Need to Know features can now be customized according to your job role using MarTechBot. Check it out.
Mike Pastore
Editorial Director
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