| | | | | Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working M&M's, Jaguar and Mastercard seek direct connections with consumers By Kristina Monllos As brands see more and more people use ad blockers, tune out TV spots or cut the cord altogether, it's easy to see why Jaguar, Absolut, Mastercard and more are turning to experiential marketing, which they say has the potential to create direct connections and more meaningful relationships with consumers. "It's more and more difficult...
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| | | | | | | | Tech Companies Dominate the 10 Most Authentic Brands According to Consumers And how 3 of those brands think about trust By Katie Richards Consumers, we're told, can smell bullshit a mile away, especially when it's coming from a brand. That forces brands to strive for authenticity in everything they do, especially when it comes to their marketing. It's not an easy feat to accomplish and some brands are definitely better at it than others. Cohn & Wolfe asked...
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