Brands Are Hyped for Halloween

'Broom-Thru' is just one of the franchise's many holiday-themed campaigns

Brand launches three-day contactless stunt in Los Angeles

In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros.

Join Tim Ellis, EVP and Chief Marketing Officer of the NFL, Heidi Browning, Senior EVP and Chief Marketing Officer of the NHL, Kate Jhaveri, EVP and Chief Marketing Officer of the NBA, Shiz Suzuki, AVP, Sponsorships and Experiential Marketing at AT&T, Barbara McHugh, SVP of Marketing for the MLB, Johanna Faries, Commissioner of Call of Duty Esports at Activision Blizzard, and many more for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. They'll share how they successfully navigated a year of upsets and transformation, what's in store for the coming year and insights in four themes: The Fan Experience, The Brand Experience, Sports for Social Good and The Future of Sports.

Register now and join the movement.

ADM study sees more consumers and brands riding the flexitarian wave

The spot has more than 3 million views on Twitter one day after posting

Biodegradable packaging could create confusion and recycling cross-contamination

The cookie brand wades into the discourse with a message of unity