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Virtue Worldwide’s Susan Pratchett: ‘brands are increasingly being left outside of culture’

Susan Pratchett is Managing Director for Europe at Virtue Worldwide, a creative agency born from the Vice Media Group. We caught up with Susan to discuss her role and her opinions on the evolution of brand advertising.

 
Email continues to convert but "everything a customer receives should make them feel valued"

In a recent webinar, Cheetah Digital’s VP Content Tim Glomb broke down some key takeaways from their latest consumer research.

Sponsored by Cheetah Digital.

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Wednesday 27th April | 11:00am BST

Join our webinar to get insights into changes and tests you can make along the purchasing funnel to continuously optimize your website.

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Featured Reports
 ‌  Direct-to-Consumer (DTC) Best Practice Guide

This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.
 ‌ SEO Best Practice Guide

A comprehensive series of reports covering everything marketers need to know about SEO in order to develop an effective and future-proof SEO strategy that works in markets around the world.
 
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