| "Better safe than sorry": Media buyers are pulling ads from mainstream news outlets, including Fox News, because some brands now perceive those sites as too controversial in this political climate. Former Diageo marketer Leila Fataar hopes her new company Platform 13 distinguishes itself by relying not on unproven social media influencers to promote brands, but established people in fashion, music, art, sports and food and drink. Ad tech linguistics change frequently, confusing even those in the industry. Here's a guide to terms underneath the umbrella of advanced TV. At the Digiday Content Marketing Summit earlier this month, Reebok's Blair Hammond explained how the company conducted its "Nevertheless, She Persisted" T-shirt campaign. Estee Lauder reported overall sales growth of 40 percent in China in its full year results for 2017. Our sister site Glossy breaks down how the cosmetics brand achieved this. From Glossy: Learn how brands like Barneys, Bloomingdale's, Christian Louboutin and much more are working effectively with influencers at the Glossy Hot Topic: Influencer Marketing this Thursday, Aug. 24 in New York City. |
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| Yuyu Chen Political tensions have reached a point where some brands perceive mainstream news outlets as too controversial for their ads. |
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| Seb Joseph "If a brand wants to be part of a culture, then they need to positively contribute to it.” |
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| Sponsored Content Tremor Video The gamers we once knew have evolved. Gaming is now a mainstream leisure activity with 74 percent of men and 56 percent of women identifying themselves as gamers. Here are the top 5 takeaways from Tremor Video's LA Focus Summit, "Gaming is the next TV." Sponsored content by Tremor Video |
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| Ross Benes Here’s a breakdown of the differences between programmatic TV, addressable TV and connected TV. |
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| Yuyu Chen The retail giant has stepped up its efforts to serve display ads from third-party brands, observers say. |
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| Sponsored Content Alliance for Audited Media The Canadian Anti-Spam Legislation is one of the toughest electronic messaging laws in the world. The Canadian Radio-television and Telecommunications Commission can fine businesses up to $10 million per violation. Here are five tips to help you get compliant. Sponsored content by the Alliance for Audited Media. |
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| Sponsored Content Workfront In an agency world of wild schedules and tiny timelines, what does it look like when an agency beats the chaos, solves these common problems and cracks the code of agency efficiency? Find out in this webinar. Sponsored by Workfront. |
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