| | | | | | | | | | First Things First | | | | March 11, 2020 | | By Jess Zafarris |
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| | | A Guide on How to Make the Most of Working From Home During Coronavirus Outbreaks | |
As the coronavirus spreads, canceled events and a stock market crash aren’t the only things impacting businesses. Workers around the world, from employees at Twitter and Apple to the city of Seattle, are adjusting to staying home, and offices are scrambling to find ways to quickly adapt to remote operations. If you aren’t used to working from home, it can seem like a vacation at first. But remote work can be isolating and full of distractions, too. Adweek put together a handy guide to staying sane and productive when you're forced to work from home. Some American companies may be sending workers home, but people in China are enduring “the largest quarantine in human history.” To cope, they’ve turned to livestreams and shopping. Even in early February, the number of livestreams on Alibaba’s Taobao Live platform had more than doubled from the same time last year. In one particularly unusual trend, viewers are asking livestreamers to visit restaurants and stream themselves eating so they can vicariously enjoy the dining experience. Plus, people are looking to stay fit at home and buying exercise equipment. Here's what else quarantined people in China are doing with their time. More in Coronavirus News:During Sunday's Democratic debate between Bernie Sanders and Joe Biden, there will be no live audience.America’s airlines want travelers to know their planes are sanitized and ready to fly despite the outbreak. Over the past week, almost every major airline has sent a letter to ticketed travelers and members of their loyalty programs emphasizing that airlines are still perfectly safe. However, Delta Airlines and American Airlines will be making drastic cuts to their domestic and international capacity.D.C.'s Environmental Film Festival, originally planned for March 12-22, will go virtual beginning next week and screen select films online, and Coachella Valley Music & Arts Festival was postponed and delayed until October.Bernie Sanders and Joe Biden canceled rallies set for this evening in Cleveland.Keep up with the latest coronavirus news by checking our tracker, with real-time updates of the latest cancellations, developments and impacts on advertising and marketing. | | |
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| | | Fernando Machado: 5 Lessons We Learned by Unleashing the Moldy Whopper | |
There's a lot to unpack here. Burger King CMO Fernando Machado had the marketing community's attention a few weeks ago with the release of the brand's Moldy Whopper campaign. In the aftermath, Machado wrote about what the brand learned from the campaign. Some of his key takeaways and data: In his view, a good CMO needs to be doing two things at the same time. First, you need to drive sales. He doubts any CMO will last too long if the brand is tanking in sales. Second, you need to make your brand “future-proof.”Positive and neutral sentiments were aligned with previous campaigns, despite reports that suggested the public reacted negatively to it.On Facebook, there were almost 1.4 million total minutes viewed on the Moldy Whopper video, and 39% of total viewers watched all 45 seconds of the video. Burger King typically sees users start to drop off at around 4 seconds into a video.The awareness around Burger King having no artificial ingredients is 5x higher among people who saw Moldy Whopper than among those who didn’t see Moldy Whopper.Read: On top of a number of insights, Machado shared 5 lessons that the brand learned from the stunt. | | | | | |
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