Brands aren’t using the full slate of available first-party data New Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem.
ClickZ Daily: March 18, 2020 |
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| Happy Wednesday! Hope you are all well and keeping healthy? A new Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. Survey found that most marketers don’t have a clear vision of how to leverage data across channels. Respondents who use call tracking were more likely than those who didn’t to invest in both online and offline conversations. Also, AdColony’s Gabriella Stano Aversa highlights a new level of danger in the user-generated content (UGC) world – hackers. She writes: In a recent wave of incidents, hackers used traditional phishing scams to direct owners of popular YouTube channels to fake URLs and getting them to submit login credentials, which then allows hackers to take over their channels. Also ICYMI: Demandbase, a leader in ABM, unveiled new solutions that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies: Demandbase Data Stream; Site Analytics; and Self-Serve Targeting. Chorus.ai, the premier Conversation Intelligence Platform for high-growth sales teams, today announced Jim Benton as CEO. As live streaming continues to represent a huge portion of all internet traffic, leading content providers – Phenix, Net Insight, and Mynet Inc. – have selected Oracle Cloud Infrastructure to support growing global demand for streaming content. Simpli.fi, a leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV ad offering with the launch of its new online attribution capability. Proxy, provider of digital identities for the physical world, announced that it has raised a $42M Series B funding round led by Scale Venture Partners. |
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Data & Analytics Jacqueline Dooley New Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. |
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Content Marketing Gabriella Stano Aversa AdColony's Gabriella Stano Aversa highlights a new level of danger in the user-generated content (UGC) world – hackers. Read more |
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| Digital Marketing Dan Gerstenfeld Interteam Content Services' Dan Gerstenfeld illustrates how marketing budgets, allocated to industry events, are now transferred to online marketing in the wake of the Coronavirus outbreak. Read more |
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| Digital Marketing Brian Stokes From boosting your social media presence to identifying your target market, we look at ways to get the most out of your digital marketing budget. Read more |
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| AI Jim Yu This evolution of real-time marketing puts digital marketers squarely at the forefront of strategy, creative, and innovation. Are you positioned to capitalize on that opportunity? Read more |
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| Digital Marketing Liad Agmon Dynamic Yield's CEO, Liad Agmon, discusses why brand success today is increasingly dependent on collaboration between marketers and developers. Read more |
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Analyzing Customer Data As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization escalate, marketers must rely more than ever on their own first-party data. Download now |
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| Analyzing Customer Data SEOs have known for years that when a featured snippet was shown in a SERP that the URL falling immediately below the snippet earned more clicks than the snippet itself. Which was usually the same URL as the snippet, but when Google removed “spot zero” from the SERP it meant that there was no second URL for the snippet holder to recapture lost clicks. Download now |
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