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Brands’ Digital Transformations Are Leading to More Collaboration and New Business Models Foursquare and Dell mix up how they operate By Lauren Johnson Foursquare made its buzzy launch at the 2009 South by Southwest as a check-in app allowing users to share their current location with their friends. Even though the app faded in popularity over time, the New York-based firm still spends plenty of time focused on its consumer-facing apps. However, watching Foursquare's move into the business-to-business...
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