Brands embrace #GivingTuesday; Demystify the creative process; Tips for job seekers; Comms must embrace new skills; and more

DAILY SCOOP

State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

Also: Burger King racks up engagement with tweets tied to Utah monolith, Hawaii entices remote workers with free tickets, mobile wallet consumers spend more per purchase, and more.

CAREER LADDER

5 tips for PR job seekers in a tough market

Even with the hardships created by the COVID-19 crisis there are still opportunities for communications pros to get started in a rewarding career.

PR INDUSTRY

8 tips to help demystify the creative process

Innovation isn’t magic, but the result of a careful process that will produce the best work, deadline after deadline.

MEDIA RELATIONS

Report: Communicators must embrace new skills for earned media success

As the needs of increasingly digital-first media outlets change, PR pros must adapt to make their news releases relevant and effective.

PR INDUSTRY

What Biden’s all-women comms team means for the industry

The president-elect’s staff announcement reflects one option that leaders of all organizations can take in the face of guaranteed uncertainty and doubt.

PR DAILY AWARDS

Don’t miss this Friday’s entry deadline

Enter Ragan and PR Daily’s Communicators of the Year and Rising Star Awards by this Friday, Dec. 4. This is your chance to showcase your individual or team accomplishments!

DAILY SCOOP

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

Also: U.K. grocers unite for anti-racism campaign, The Walt Disney Co. brings layoffs to 32,000, Black Friday is currently second-largest online sales day in U.S. history, and more.

PR INDUSTRY

Can corporate communications stay in the spotlight post-COVID?

After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Will the gains remain once the crisis fades?

EMPLOYEE ENGAGEMENT

The best (and worst) employee survey questions

Here’s how to elicit more substantive, honest answers regarding job satisfaction, personal goals and company culture.

BRANDING

How to maximize your company rebrand for 2021

Are you looking to head in a bold new direction? Here is some advice on changing the perception of your organization in the marketplace.

PR DAILY AWARDS

PR Daily will showcase the best comms professionals of the year

Does your name—or one of your colleague’s or client’s—belong on our list of honorees? Enter our Communicators of the Year and Rising Star Awards by Dec. 4, 2020.

CRISIS COMMUNICATIONS

5 ways to fortify your crisis response for 2021

Prepping for 2021? Here’s how to ramp up crisis plans with P2P, purpose and empathy.

VISUAL & VIDEO COMMUNICATIONS

How important is YouTube for brand marketing in 2020?

Will your message be able to stand out in a saturated content environment? Here’s why the popular video platform is still an excellent investment.

A DAY IN THE LIFE

Schwartz Media Strategies’ president: ‘Look how far we’ve come’

The agency leader argues that PR and comms pros have much to be thankful for here at the end of a long and arduous year.