This year, brands like McCormack, Venmo, Away, Benjamin Moore and Le Creuset have worked with Sanctuary, an astrology app, to create custom branded content — including matching paint colors, spending habits or cookware to specific astrological signs. Read more below. - “Brands have really taken note of this interest in astrology that is very widespread among millennial and Gen Z consumers,” said Ross Clark, CEO of Sanctuary, adding that the Sanctuary audience skews heavily female.
- As the new head of the Los Angeles Times’ audio department, Jazmín Aguilera wants to develop the media company's podcast shows so that one day people will connect them to the brand, and its “lens of the West Coast” approach.
- The share of agency professionals who said they do not want to return to full-time office work has risen by more than 40% this year, according to new Digiday+ research.
- As esports organizations expand their offerings in search of a cohesive and profitable business model, the acquisition of new companies can help bring in fresh ideas and unique revenue streams.
Check out our new sister site, WorkLife, covering the future of the workplace. Here’s its top story today: Employers are trying to support employees in establishing healthy spending habits. Other things to know about | | |
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| | | | | This year, brands like McCormack, Venmo, Away, Benjamin Moore and Le Creuset have worked with Sanctuary to create custom branded content — matching paint colors, spending habits or cookware to specific astrology signs, for example — that’s then posted on Sanctuary’s Instagram page. | | |
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howdy! | | | | | Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast “vibe and tone.” But first, she is tasked with growing the L.A. Times’ daily news show “The Times.” | | |
| | | | | CTV is merging the high-impact brand presence associated with linear TV with the measurable, actionable moments that digital engagement tends to foreground. | | |
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howdy! | | | | | The share of agency professionals who said they do not want to return to full-time office work has risen by more than 40% this year. | | |
| | | | | The publisher sales cycle is in a state of transformation. Download this new report to learn how publishers are adapting their processes and closing deals. | | |
howdy! | | | | | As esports organizations expand their offerings in search of a cohesive and profitable business model, the acquisition of new companies can help bring in fresh ideas and unique revenue streams. | | |
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| | | | | Register for this webinar on December 13 at 1 p.m. EST to learn how marketers are approaching identity resolution in a changing data landscape. | | |
howdy! | | | | | By strategically placing the billboards outside of Wegmans in particular, Ithaca is hoping to get grocery shoppers to remember the brand when they are making their snack and dip purchases for football Sunday. | | |
howdy! | | | | | With activity in the space ramping up, brands that are leery of getting involved in gaming could be leaving money on the table. | | |
| | | | | Condé Nast' CRO Pamela Drucker Mann is bullish on how the past year of investing into contextual targeting, digital video and e-commerce will assist in the legacy media company's continued digital-first growth. |
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