Brands jump on March Madness, St. Patrick's Day promotions, and more

Brands cash in on March Madness NIL deals, customers bash Netflix’s efforts to prevent account sharing and why PR pros should value Twitter ‘lurkers’

Also: Grape-Nuts marks Women’s History Month by financially supporting female explorers.

PR INDUSTRY

How brands are marking St. Patrick’s Day in 2022

From educating consumers about the proper spelling of ‘Paddy’ to helping friends and family gather in style, brand managers are hoping everyone feels Irish in 2022.

RESEARCH SNAPSHOT

Black Americans don’t always see good intentions in Black History Month promos, per report

A new study from Digital reveals skepticism about marketing efforts to highlight the Black experience.

RAGAN AWARDS

Announcing Ragan's Employee Communications & Top Places to Work Awards winners

Congratulations to this impressive group of winners!

WELLNESS

‘We’re all vulnerable’: Responding to workplace PTSD

Report: Mental health is improving, but worker PTSD is on the rise.

DAILY SCOOP

Starbucks pushes to phase out iconic cups, Meta’s 9/11 documentary experience raises eyebrows and tech industry faces sustainability questions

Also: PETA jumps into buzzy ‘Elden Ring’ video game to promote its mission and values.

HEALTH CARE

Communicating for the health sector in Latin America

Strategies start with understanding legal frameworks and patient needs and build from there.

RESEARCH

How to close the gap between PR and social media

PR Daily’s Leadership Network has a new report on how to keep social media strategy working with key PR functions—from brand reputation to media relations.

DIVERSITY AND INCLUSION

’The charge, the challenge, the opportunity’: AAPI comms leaders lift their VOICES

The new group was formed to help AAPI communicators feel seen and heard.

A DAY IN THE LIFE

How a #kudos Slack channel helps Gravitate PR celebrate the team

We caught up with Lisette Paras, founder and CEO of the PR agency, who offers recommendations of podcasts, productivity tools and more.

DAILY SCOOP

Poor employee survey creates PR headache for Google, Uber and Lyft explain fuel surcharges and digital promos create fatigue

Also: A look at Disney CEO Bob Chapek’s extended apology and Starbucks partners with Volvo on electric vehicle charging stations.

STORYTELLING

What the pandemic success of podcasts means for PR pros

Your media strategy shouldn’t overlook the popular audio format, even as the in-person interview has vanished.

PR INDUSTRY

Despite Applebee’s Ukraine snafu, don’t pull ad spend from news

There’s risk in running ads against news coverage, but ad dollars are essential for keeping the news media healthy and audiences informed.

THE CONSULTANT IS IN

What your organization can learn from Russia’s ESG rating downgrade

Go beyond letter grades to tell the story of what your organization is actually doing.