Brands lean into wellness; Boost SEO amid COVID-19; Conde Nast layoffs; Nonprofits engagement strategy; and more

DAILY SCOOP

Uber highlights safety precautions, Condé Nast lays off 100 employees, and 44% of people talk about COVID-19 ‘most or all of the time’

Also: UK fragrance company offers ‘pre-quarantine’ scents, Ice Breakers reminds people to #MintBeforeYouMask, Headspace offers free subscription to unemployed consumers, and more.

BRAND JOURNALISM

How brand managers can lean into ‘wellness’ during COVID-19

The pandemic has many organizations looking to craft messaging about health and safety, but what messages are appropriate and relevant for audiences? Here’s some expert guidance.

COVID-19

The role of communicator shines bright during the pandemic

The Institute for Public Relations’ Tina McCorkindale lights the path with data-driven guidance. Here’s what the research says about efforts to start recovering from COVID-19.

MARKETING

How to boost SEO amid COVID-19

Communicators are facing slashed budgets due to an economy sickened by the coronavirus epidemic, but there are still plenty of cost-effective ways to gain digital traction. Try these six tips to improve your Google rank.

NONPROFIT COMMUNICATIONS

How nonprofits can engage during COVID-19

Telling the story of your organization during this pandemic requires careful positioning and relying on your subject-matter expertise. Here are some tips.

COVID-19

For food and beverage brands, COVID-19 creates unique litmus test

While the crisis unfolds and the news remains grim, businesses can prove their purpose as they find ways to be of service in their communities.

PR DAILY AWARDS

There’s still time to enter PR Daily’s Media Relations Awards

Showcase your media relations campaigns, content, events and pitches in the premiere program for media relations work. The late entry deadline is this Friday, May 15.

BRANDING

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

Also: Pedigree offers virtual dog adoption through Zoom calls, Instagram introduces anti-bullying features, authenticity reigns for purpose-driven messages, and more.

CRISIS COMMUNICATIONS

Who should be on your crisis response team?

It depends on the size of your organization, but certain universal tenets and communication principles apply. Just make sure to select your squad before the firestorm flares.

INFOGRAPHICS

Infographic: Content marketing tips for 2020 and beyond

Sophisticated crisis management means that you are a creator and publisher of content on behalf of your brand. Here are some tips to help you break through during these uncertain times.

RAGAN AWARDS

Ragan will recognize the inspirational female HR professionals

Nominate yourself, your colleagues or your clients for our brand-new Top Women in HR Awards! The entry deadline is June 3.

WRITING & EDITING

In a crisis, use the language of empathy, not legalese

Here are two examples from recent headlines around banks processing federal stimulus payments that show the disparity between human connection and corporate blather.

RESEARCH SNAPSHOT

Consumers willing to trade privacy for safety on COVID-19

According to the recent update to Edelman’s Trust Barometer, consumers say they are willing to suffer more surveillance and data collection to help track the spread of the coronavirus.

CRISIS COMMUNICATIONS

8 tips for handling communications during and after Covid-19

Here’s how to makes sure your messages are guided by compassion instead of fear, and a map for getting through this crisis no matter what industry you serve.